AAPA Seaports Magazine
Wednesday, September 8, 2010 AAPA Seaports Magazine is "The Voice of the Industry"

Winter 2008: Enhancing Public Perceptions of Seaports

Winter 2008

Enhancing Public Perceptions of Seaports

Throughout this issue, esteemed industry professionals give their insights into public perceptions of seaports and take a look at what some AAPA member ports are doing in their awareness initiatives.

From the feature story to its case studies and awards reports, this winter issue is sure to give our entire global readership of 4,500 copies in print, as well as historical 4,000 online downloads, a clear understanding of the true impact of seaports throughout the hemisphere.

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Outbound

Letter from Ray Venturino, Publisher

Throughout this issue, esteemed industry professionals give their insights into public perceptions of seaports and take a look at what some AAPA member ports are doing in their awareness initiatives.

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Inbound: Letters to the Editor

Letters to the Editor

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Viewpoint: Kurt J. Nagle

Seaports Deliver Prosperity

Seaports have served as a crucial economic lifeline by bringing goods and services to people around the world for hundreds of years. Seaports continue to be a critical link and play a vital role in the global marketplace, but they don't always get credit for the significant contribution they make to our society and economy.

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Viewpoint: Geraldine Knatz, Ph.D.

Ports Can Help Navigate Significant Year Ahead

I am as honored to serve as the American Association of Port Authorities' chairman of the board and chair of AAPA's U.S. Delegation as I am excited about the opportunities that we can pursue together in 2009.

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Viewpoint: Ross Gaudreault

Coming Year Exciting, Yet Full of Challenges

It is a great pleasure for me to serve the American Association of Port Authorities as chairman of the Canadian Delegation again this year. Once again, I'm sure that the next 12 months will be filled with challenges of all sorts, including a financial crisis and a possible recession to face.

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Viewpoint: Orlando Forbes

Environmental Commitment Key for Bahamas, Caribbean

The islands of the Bahamas and Caribbean lay strategically in the West Atlantic shipping lanes, spanning from north to south just to the east of the Americas, thus connecting via sea North America and South America.

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Viewpoint: Armando Duarte Peláez

By Working Together, Americas Can Flourish

As the American Association of Port Authorities' 2008-2009 Latin American Delegation chairman, I aspire not only to work for the growth of our delegation and the efficiency of our ports, but, mainly, to motivate the integration between us in the Americas, learning and sharing ever more to be better people and to grow in our brotherhood. My comments are not only about today; they come from past wisdom and will apply to the future, hopefully a very near future.

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Special Feature

Awareness Initiative Aims to Raise Public Perceptions

Officials of port authorities have long known the vital nature of their facilities, but successfully communicating this message of importance has not always been an easy task.

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Special Feature

Community Outreach More Than Fun, Games

While community outreach efforts of seaports often feature fun and games, what is at stake is a public awareness that is far more broad-reaching, extending to ensuring the very existence of port operations.

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Awards Report

Port of Los Angeles Earns Top Communications Honor

The Port of Los Angeles, which in 2007 commemorated its 100-year anniversary with a broad spectrum of outreach efforts, now has something additional to celebrate: Receipt of the American Association of Port Authorities' top communications award.

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Awards Report

AAPA Recognizes Excellence In Facilities, Communications

At its 97th annual convention in Anchorage, Alaska, the American Association of Port Authorities presented awards to successful entries in the association's facilities engineering, communications and environmental improvement programs.

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Guest Article

Five Steps Promote Value of Seaports

Illustrating the indispensable role seaports play in the global economy is one of the greatest communications challenges facing the American Association of Port Authorities and its members.

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Guest Article

Ports Face Uphill Climb in Gaining Acceptance

The simple fact is one that's hardly inspiring or even encouraging: As much as those of us connected with seaports might prefer things to be otherwise, for the general public, to the extent they think about them, ports are more liability than asset, if anything a problem waiting to happen or which has already happened.

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Guest Article

Press, Community Relations Critical to Successful Ports

Today's seaports have two constituencies -- their customers and their surrounding communities -- and positive relationships with both groups are critical to any port's ability to thrive and grow. One way to help ensure those positive relationships is to build and maintain constructive working relationships with the news media.

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Guest Article

Proper Planning Vital to Effective Response

We've all heard the familiar quotes: "He who fails to plan, plans to fail," and "Bad planning on your part does not constitute an emergency on my part." Then there's my personal favorite, "Don't let the perfect get in the way of the doable."

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Guest Article

Internal Audiences Must Be Engaged

Whether embarking on a new branding campaign, seeking community approval for growth or hoping to build a greener image, seaports today must engage their internal audiences to attain strategic goals.

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Guest Article

Ad Campaign Delivering For New York Area Port

The Port of New York and New Jersey is the third-largest port in the United States, yet few people stop to think how critical a port is to its region, providing everything from steel to coffee to clothing and telecommunication components.

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Ports & Politics: Winter 2008

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Port People: Winter 2008

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Case Study: Port Metro Vancouver

Stakeholders Engaged in Port Amalgamation

Port Metro Vancouver's amalgamation represents a unique achievement in the dynamic world of shipping. On Jan. 1, 2008, after nearly 150 years of existing separately, the Fraser River Port Authority, North Fraser Port Authority and Vancouver Port Authority combined to become the Vancouver Fraser Port Authority, now known as Port Metro Vancouver. The amalgamation process included a comprehensive communication plan to support the creation of the new organization.

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Case Study: Ports of Indiana

Logistics Initiative Makes Big Splash

As is the case with many ports, one of the biggest challenges facing the Ports of Indiana is visibility. Indiana's three-port system handles thousands of trucks, railcars, barges and ships every year, but, tucked away in the corners of the state, on Lake Michigan and the Ohio River, the ports are out of sight and out of mind for many Hoosiers.

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Case Study: Freeport Harbour Co.

Public Relations Efforts Buoy Dredging Project

As Freeport Harbour Co. officials pursued their channeldredging project, they recognized at the outset that good public relations would be crucial. They resolved to be upfront with their planned agenda by discussing it openly with primary audiences, including all relevant stakeholders, environmental groups, civic groups, port users, employees and government entities.

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Case Study: Port Authority Of Trinidad And Tobago

Strategies Help Boost Inter-Island Fast Ferry

Strategies involving media and general public have proven effective in the success of the Port Authority of Trinidad and Tobago's reintroduction of fast ferry service between the key seaports of the twin-island southern Caribbean state.

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Most Read Articles:

Viewpoint: Kurt J. Nagle

Seaports Deliver Prosperity

Seaports have served as a crucial economic lifeline by bringing goods and services to people around the world for hundreds of years. Seaports continue to be a critical link and play a vital role in the global marketplace, but they don't always get credit for the significant contribution they make to our society and economy.

Read Full Article

Case Study: Port Metro Vancouver

Stakeholders Engaged in Port Amalgamation

Port Metro Vancouver's amalgamation represents a unique achievement in the dynamic world of shipping. On Jan. 1, 2008, after nearly 150 years of existing separately, the Fraser River Port Authority, North Fraser Port Authority and Vancouver Port Authority combined to become the Vancouver Fraser Port Authority, now known as Port Metro Vancouver. The amalgamation process included a comprehensive communication plan to support the creation of the new organization.

Read Full Article

Outbound

Letter from Ray Venturino, Publisher

Throughout this issue, esteemed industry professionals give their insights into public perceptions of seaports and take a look at what some AAPA member ports are doing in their awareness initiatives.

Read Full Article