Marketing / PR

Some ports and companies are taking superlatives to a new level. Inspiring and intriguing, it isn’t hard to imagine how they caught our eye as some of the cleanest, largest, grandest, fastest, handiest, deepest and busiest operations around. These information-packed snapshots show how changes in technology and transportation are fueling powerful, attention-grabbing stories and ideas at ports around the world. ...

Twenty-five of AAPA’s member seaports earned awards for exemplary communications projects and programs as part of the 52nd annual AAPA Communications Awards Program. * By Aaron Ellis * APA’s communications competition, which began in 1966, recognizes excellence in the products and services that ports produce to meet their public relations and marketing goals. In mid-June, AAPA announced that 25 of ...

For port directors and administrators, pursuing excellence is heavy lifting. Tracking progress is even more difficult. * By Lori Musser * Excellence starts with establishing a clear vision of a goal, and relentlessly pursuing it. Excellence requires a bias for action, doing things well and constantly digging for information and refining solutions as you go. Excellence is about accepting only ...

Seaports and the vehicles and vessels that serve them are embracing the network of overlapping environmental standards that apply to their operations, and some are even voluntarily taking it to the next level. * By Sarah B. Hood *  Poised at the intersection of land, sea and sky, seaports touch every aspect of their environment, so it makes sense that ...

Anyone wondering if U.S. and Canadian ports have finally recovered from the 2007-2009 recession has only to look at the record-setting numbers for 2017 that many have posted. By Mary Lou Jay—  Anyone wondering if U.S. and Canadian ports have finally recovered from the 2007-2009 recession has only to look at the record-setting numbers for 2017 that many have posted. ...

Success can be interpreted in all kinds of ways. It doesn’t just pertain to bottom lines or TEUs or crane capacity. In this article, AAPA member ports answered the questions: What is the biggest success of your port since the recession? What obstacles did your port overcome to achieve this success? The answers prove that the definition of success is ...

The Slippery Slope — Ethical Considerations in Port Business Decisions By Lori Musser Improving corporate behavior in a way that positively impacts the world is becoming everyone’s responsibility. Seaports with good corporate citizenship devote more time to the business at hand and spend less time in hot water. Recognizing that, port leaders are looking to ethics as a strategic resource ...

Recognition from the government, community peers and industry partners showcase best practices By Kathy A. Smith Receiving awards and recognition from peers, regulatory, governmental and community organizations can go a long way to continually improving a port’s track record in several areas. “Awards showcase best practices,” said Aaron Ellis, public affairs director of the American Association of Port Authorities. AAPA’s ...

Three certifications – ISO 14001, EcoPorts and Green Marine – help provide a framework to build a port’s environmental efforts and standards by which to measure ongoing improvements By Lori Musser Complying with environmental regulations has long provided the primary impetus for advancements at ports. That is rapidly changing. Today, more and more ports have the right resources in place ...