Marketing / PR

Tips on Organizing and Running a Successful Photo Contest

By Shani Calvo What better way to pro-mote your port than to encourage people to send you beautiful photos of your port in action and its surroundings? That’s exactly what these ports were able to do when they came up with the idea of a photo contest. These ports encouraged photographers and creative types to capture images of their port ...

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Social’s Rising Tide Lifts All Boats

Ports of all sizes are leveraging social media to support overall business strategy, engage stakeholders in planning, showcase their vital role in the economy and build community awareness of environmental and other initiatives. And they’re having fun doing it. By David Coburn From the Canadian Maritimes to San Diego and the Pacific Northwest to the Gulf of Mexico, ports throughout ...

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A Helping Hand

Ports’ outreach efforts support community and business partners navigating the challenges of the pandemic By Tom Gresham The COVID-19 pandemic has strained seaports in myriad demanding ways in 2020, but ports throughout the Western Hemisphere have steadfastly avoided the temptation to retreat into themselves and focus only on their own challenges. Instead, ports have teamed up with an array of ...

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DIGITAL EXCLUSIVE: AAPA’s 2020 Communications Competition

In these fun photos, get a glimpse at the personalities that make for award-winning communications teams at American Association of Port Authorities member ports that earned recognition in AAPA’s 54th annual Communications Awards Program. Also, all winning entries are included on the Communications Awards Program web page. The recipients of the 2020 Award of Overall Communications Excellence trophies — the ...

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Ports Beyond the Waterfront: Building Goodwill

As a major driver of jobs, economy and natural resources, ports play an important role in community life. Sharing that importance with the community isn’t always easy, especially since much of what happens does so outside the public eye.

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AAPA Touts 2019 Communications Competition Winners

Thirty-one ports earned accolades and three received an Overall Award of Communications Excellence trophy for submitting top-scoring entries in AAPA’s 53rd annual Communications Awards Program. The American Association of Port Authorities (AAPA) has notified 31 of its 130-member seaports throughout the Western Hemisphere that they’ve earned one or more awards for exemplary communications projects and programs as part of the ...

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Global Economic Outlook

The maritime industry in the Western Hemisphere is indirectly affected by national economies all around the globe. A look at shifting trade patterns and liner shipping consolidations can provide some insight into how other economies directly affect us and which nations are more likely to have an impact.

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SUPER-lative Snapshots

Some ports and companies are taking superlatives to a new level. Inspiring and intriguing, it isn’t hard to imagine how they caught our eye as some of the cleanest, largest, grandest, fastest, handiest, deepest and busiest operations around. These information-packed snapshots show how changes in technology and transportation are fueling powerful, attention-grabbing stories and ideas at ports around the world. ...

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AAPA Recognizes Member Seaports for Communication Accomplishments

Twenty-five of AAPA’s member seaports earned awards for exemplary communications projects and programs as part of the 52nd annual AAPA Communications Awards Program. * By Aaron Ellis * APA’s communications competition, which began in 1966, recognizes excellence in the products and services that ports produce to meet their public relations and marketing goals. In mid-June, AAPA announced that 25 of ...

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