Marketing / PR

Ports Beyond the Waterfront: Building Goodwill

As a major driver of jobs, economy and natural resources, ports play an important role in community life. Sharing that importance with the community isn’t always easy, especially since much of what happens does so outside the public eye.

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AAPA Touts 2019 Communications Competition Winners

Thirty-one ports earned accolades and three received an Overall Award of Communications Excellence trophy for submitting top-scoring entries in AAPA’s 53rd annual Communications Awards Program. The American Association of Port Authorities (AAPA) has notified 31 of its 130-member seaports throughout the Western Hemisphere that they’ve earned one or more awards for exemplary communications projects and programs as part of the ...

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Global Economic Outlook

The maritime industry in the Western Hemisphere is indirectly affected by national economies all around the globe. A look at shifting trade patterns and liner shipping consolidations can provide some insight into how other economies directly affect us and which nations are more likely to have an impact.

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SUPER-lative Snapshots

Some ports and companies are taking superlatives to a new level. Inspiring and intriguing, it isn’t hard to imagine how they caught our eye as some of the cleanest, largest, grandest, fastest, handiest, deepest and busiest operations around. These information-packed snapshots show how changes in technology and transportation are fueling powerful, attention-grabbing stories and ideas at ports around the world. ...

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AAPA Recognizes Member Seaports for Communication Accomplishments

Twenty-five of AAPA’s member seaports earned awards for exemplary communications projects and programs as part of the 52nd annual AAPA Communications Awards Program. * By Aaron Ellis * APA’s communications competition, which began in 1966, recognizes excellence in the products and services that ports produce to meet their public relations and marketing goals. In mid-June, AAPA announced that 25 of ...

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Tracking Excellence

For port directors and administrators, pursuing excellence is heavy lifting. Tracking progress is even more difficult. * By Lori Musser * Excellence starts with establishing a clear vision of a goal, and relentlessly pursuing it. Excellence requires a bias for action, doing things well and constantly digging for information and refining solutions as you go. Excellence is about accepting only ...

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Certifications: Going Above and Beyond

Seaports and the vehicles and vessels that serve them are embracing the network of overlapping environmental standards that apply to their operations, and some are even voluntarily taking it to the next level. * By Sarah B. Hood *  Poised at the intersection of land, sea and sky, seaports touch every aspect of their environment, so it makes sense that ...

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Business Boom: Ports Report Record-Setting 2017

Anyone wondering if U.S. and Canadian ports have finally recovered from the 2007-2009 recession has only to look at the record-setting numbers for 2017 that many have posted. By Mary Lou Jay—  Anyone wondering if U.S. and Canadian ports have finally recovered from the 2007-2009 recession has only to look at the record-setting numbers for 2017 that many have posted. ...

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This Is Success! AAPA Member Ports Share Their Success Stories

Success can be interpreted in all kinds of ways. It doesn’t just pertain to bottom lines or TEUs or crane capacity. In this article, AAPA member ports answered the questions: What is the biggest success of your port since the recession? What obstacles did your port overcome to achieve this success? The answers prove that the definition of success is ...

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