Marketing / PR

Feature By Shaneen Calvo ISTOCK.COM/CONCEPTUALMOTION When it comes to Western Hemisphere ports, there are some that really stand out. They are the best survivors, the most innovative, the best at adapting, the tightest with their community, the bravest when it comes to incorporating cutting edge ideas, the most successful when trying new things, and the list goes on! While every ...

Ports shift communications methods and strategies during COVID-19, resetting how they engage.

By Shani Calvo What better way to pro-mote your port than to encourage people to send you beautiful photos of your port in action and its surroundings? That’s exactly what these ports were able to do when they came up with the idea of a photo contest. These ports encouraged photographers and creative types to capture images of their port ...

Ports of all sizes are leveraging social media to support overall business strategy, engage stakeholders in planning, showcase their vital role in the economy and build community awareness of environmental and other initiatives. And they’re having fun doing it. By David Coburn From the Canadian Maritimes to San Diego and the Pacific Northwest to the Gulf of Mexico, ports throughout ...

Ports’ outreach efforts support community and business partners navigating the challenges of the pandemic By Tom Gresham The COVID-19 pandemic has strained seaports in myriad demanding ways in 2020, but ports throughout the Western Hemisphere have steadfastly avoided the temptation to retreat into themselves and focus only on their own challenges. Instead, ports have teamed up with an array of ...

In these fun photos, get a glimpse at the personalities that make for award-winning communications teams at American Association of Port Authorities member ports that earned recognition in AAPA’s 54th annual Communications Awards Program. Also, all winning entries are included on the Communications Awards Program web page. The recipients of the 2020 Award of Overall Communications Excellence trophies — the ...

These maritime-related jobs are somewhat unusual, but it’s hard to imagine how we could live without them.

As a major driver of jobs, economy and natural resources, ports play an important role in community life. Sharing that importance with the community isn’t always easy, especially since much of what happens does so outside the public eye.

Thirty-one ports earned accolades and three received an Overall Award of Communications Excellence trophy for submitting top-scoring entries in AAPA’s 53rd annual Communications Awards Program. The American Association of Port Authorities (AAPA) has notified 31 of its 130-member seaports throughout the Western Hemisphere that they’ve earned one or more awards for exemplary communications projects and programs as part of the ...

The maritime industry in the Western Hemisphere is indirectly affected by national economies all around the globe. A look at shifting trade patterns and liner shipping consolidations can provide some insight into how other economies directly affect us and which nations are more likely to have an impact.