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AAPA Seaports Magazine is AAPA's Editorial Feature Magazine for the Entire Port Industry. The AAPA SEAPORTS Series is ... in print, online & on target!

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Viewpoint: Ross Gaudreault

Coming Year Exciting, Yet Full of Challenges

It is a great pleasure for me to serve the American Association of Port Authorities as chairman of the Canadian Delegation again this year. Once again, I'm sure that the next 12 months will be filled with challenges of all sorts, including a financial crisis and a possible recession to face.

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Viewpoint

Congressional leader touts infrastructure's importance

Sufficiently funded port infrastructure is vital to the national economy and way of life, according to the chairman of the House Committee on Transportation and Infrastructure.

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Guest Article

Ad Campaign Delivering For New York Area Port

The Port of New York and New Jersey is the third-largest port in the United States, yet few people stop to think how critical a port is to its region, providing everything from steel to coffee to clothing and telecommunication components.

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Guest Article

Internal Audiences Must Be Engaged

Whether embarking on a new branding campaign, seeking community approval for growth or hoping to build a greener image, seaports today must engage their internal audiences to attain strategic goals.

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Guest Article

Five Steps Promote Value of Seaports

Illustrating the indispensable role seaports play in the global economy is one of the greatest communications challenges facing the American Association of Port Authorities and its members.

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Guest Article

Economic Realities Beget Opportunities

The economic reality of today presents a challenge that few of us have experienced in our lifetimes. But in challenge is opportunity. It's the opportunity to take a fresh look at how we operate, what is important to our core business, and reestablishing priorities.

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LATEST ISSUE:

Summer 2010

Adapting Infrastructure to New Economic Realities

We are gratified to find that you, the readers of AAPA Seaports Magazine, continue to be pleased with this publication, and, based upon your input, we intend to further our efforts to provide content of significant interest.

Our recently completed readership survey shows that 88 percent of respondents rate their overall impression of the magazine at 6 or higher on a 1-to-10 scale. Moreover, a similar number, 87 percent, report passing along AAPA Seaports Magazine articles to colleagues and/or the media.

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Case Study: Curaçao Ports Authority

Synergies Suppress Downturn's Impact

In the deep Southern Caribbean, the beautiful island of Curaçao is going through vibrant changes. All are planned and executed to prepare for an upturn amidst a troubled worldwide economy.

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Case Study: Freeport Harbour Co.

Public Relations Efforts Buoy Dredging Project

As Freeport Harbour Co. officials pursued their channeldredging project, they recognized at the outset that good public relations would be crucial. They resolved to be upfront with their planned agenda by discussing it openly with primary audiences, including all relevant stakeholders, environmental groups, civic groups, port users, employees and government entities.

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Case Study: Port Metro Vancouver

Stakeholders Engaged in Port Amalgamation

Port Metro Vancouver's amalgamation represents a unique achievement in the dynamic world of shipping. On Jan. 1, 2008, after nearly 150 years of existing separately, the Fraser River Port Authority, North Fraser Port Authority and Vancouver Port Authority combined to become the Vancouver Fraser Port Authority, now known as Port Metro Vancouver. The amalgamation process included a comprehensive communication plan to support the creation of the new organization.

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Case Study: Nanaimo Port Authority

Necessity is Mother of 'Re-Invention'

When Plato wrote "necessity is the mother of invention" nearly 2,400 years ago, he surely couldn't have known that a twist on this philosophy would be applied to 21st century Western Hemisphere ports. Indeed, when the Greek philosopher wrote The Republic in 380 B.C., there wasn't so much as a thought of the Western Hemisphere's existence.

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